Friday, April 14, 2006


Starving Creativity

Came across this minisite for Easy Mac from Kraft Foods.

I like the soft branding of the site -- notice how there's no Kraft logo anywhere until you play a video. Nice.

I don't like the "viral" subservient college student piece -- it's choppy and gross (click on the refrigerator to watch the dood eat some nasty cold cuts).

2 comments:

Dave said...

Hooker. You're writing about advertising again. You really do need to move to New Orleans.

Anonymous said...

best regards, nice info » »