Friday, April 14, 2006

Starving Creativity

Came across this minisite for Easy Mac from Kraft Foods.

I like the soft branding of the site -- notice how there's no Kraft logo anywhere until you play a video. Nice.

I don't like the "viral" subservient college student piece -- it's choppy and gross (click on the refrigerator to watch the dood eat some nasty cold cuts).


Dave said...

Hooker. You're writing about advertising again. You really do need to move to New Orleans.

Anonymous said...

best regards, nice info » »