Friday, April 14, 2006
Starving Creativity
Came across this minisite for Easy Mac from Kraft Foods.
I like the soft branding of the site -- notice how there's no Kraft logo anywhere until you play a video. Nice.
I don't like the "viral" subservient college student piece -- it's choppy and gross (click on the refrigerator to watch the dood eat some nasty cold cuts).
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1 comment:
Hooker. You're writing about advertising again. You really do need to move to New Orleans.
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