Bright Lights

Gulp. I love advertising. This is the truth. The truth will set me free.

I'm not supposed to like advertising. As a returned Peace Corps Volunteer and an artist, I should revile advertising. So goes the party line.

But, truth is, advertising is effective. Advertising is direct. And advertising can be beautiful.

What better career for a progressive thinking artist? If stuff is going to change, it's going to happen through commercial art. Dark arts? Maybe. But even the Jedi must know the ways of the Dark Side.

If you want to make a difference, you have to play the game.